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Google Unveils Enhanced Privacy Features: More Control, More Safety

Google is upping the ante in its commitment to user privacy and online safety with a series of important updates to Google Search. These features are set to make navigation easier, more controlled, and transparent, aiming to ensure a safe online experience for users across the globe.

Control Your Personal Information

First, on the agenda, Google is making strides to help you stay on top of your personal information in Search. Building on the success of last year’s “Results about you” tool, Google has significantly enhanced the feature. This tool allows users to request the removal of search results containing personal contact information, including phone numbers, home addresses, and email addresses, directly from the Google app or Search itself.

The improved version of this tool now aids users in tracking personal contact information and provides alerts when such information is found, enabling swift removal.

New Dashboard for Contact Info Tracking

In the coming days, Google will introduce a new dashboard that notifies users if web results with their contact information appear on Search. Users can then promptly request the removal of those results right from the tool. Additionally, they will be notified if new results with their contact information appear, ensuring constant vigilance over personal data.

This tool is initially available in English within the U.S., with plans to expand to more languages and locations in the near future.

Family Safety Features

The tech giant is also focusing on safeguarding families with updates to their SafeSearch features. These new settings will blur explicit imagery by default when it appears in Search results, whether it be adult content or graphic violent material. Users can manually adjust these settings or turn them off unless restricted by a guardian or school network administrator.

Additionally, Google is simplifying the process of finding parental controls directly within Search, further enhancing the family-friendly environment.

Updated Policies and Simplified Forms

In line with these privacy-centric updates, Google is revising its policies around personal explicit images, enabling users to remove any explicit content they no longer want visible in Search.

The forms used for removal requests have also been updated and simplified. While this doesn’t remove content from the web or other search engines, Google’s enhancements will surely provide users with a stronger grip on private information within Google Search.


Google’s newly announced features exemplify a renewed commitment to privacy, personal control, and safety within its platform. From removing personal information to blurring unwanted content, these tools empower users to customize their online experience according to their comfort and safety preferences.

For more information on these features, users can visit or search relevant queries within Google Search.

In a world where digital presence is a double-edged sword, Google’s continued strides toward making Search the safest place to explore the internet demonstrate an understanding of the modern user’s needs. With these updates, Google is not just improving search functionality but is shaping a more controlled, transparent, and responsible internet for everyone.

Alekh V

Alekh Verma is a renowned SEO expert, innovative entrepreneur, and the dynamic founder of a leading digital agency. He's also the mastermind behind ESLRanksPro, an advanced SEO tool designed to reshape the landscape of search engine optimization. With a specialization in SEO, SaaS, product management, AI, and growth hacking, Alekh has cemented his place as a thought leader in the industry. His landmark work, "Building ESL Ranks Pro - SEO Tool," is a testament to his expertise and ingenuity, providing actionable insights for SEO professionals around the world.

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